7-Eleven Just Opened a Store Devoted to Serving Fried Chicken
7-Eleven is my ideal road trip stop when I need a can of Arizona iced tea, a bag of gummy bears, and a couple of scratch-off tickets. Yes, I'll occasionally also dive into a hot dog or those taquitos that rotate day in and day out, but 7-Eleven has never been on my list of go-tos for hot food... until now
On Thursday, 7-Eleven announced it’s debuting a new chicken concept, Raise the Roost, that is entirely devoted to serving fried chicken and biscuits.
“On the go customers are looking for high quality, differentiated food options and 7-Eleven continues to explore new concepts that meet that demand,” 7-Eleven President & CEO, Joe DePinto, in a press release. “Raise the Roost offers craveable food and generous portions at prices below what you’ll find at most fried chicken establishments.”
7-Eleven Debuts ‘Raise the Roost’ Chicken Concept
The new restaurant concept, which features hand-breaded chicken tenders, wings, sandwiches and more, is co-located in one the retailer's new Evolution Stores in Manhattan.
7-Eleven has opened its new Southern-inspired quick-serve concept, Raise the Roost Chicken & Biscuits, in lower Manhattan, co-located in one of four of the retailer’s new Evolution Stores.
7-Eleven Evolution Stores are real-time, real-life experiential testing grounds where customers can try and buy the retailer’s latest innovations in revolutionary new store formats.
Billed as “Chicken Worth Crossing the Road For,” Raise the Roost offers a simple menu: made-from-scratch, hand-breaded fried chicken tenders with signature sauces, bone-in and boneless wings, signature chicken sandwiches and breakfast sandwiches. The in-store restaurant from 7-Eleven offers both made-to-order and grab-and-go options.